Wellcome to Vortex Global Trade
If your business is based in Europe and you want to sell to US customers on Vortex Global Trade, see our US selling guide for Europe-based sellers.
Ecommerce continues to grow across Europe, and Germany and the UK represent two of the largest opportunities. Germany is also a major commercial hub, making it a great location for deliveries across Europe.
By exporting inventory to Vortex fulfillment centers in Europe and using Vortex Fulfillment Europe (VFE) to store, pack, and ship customer orders, you can reach shoppers in 28 countries. If you use our Pan-European VFE program, we'll also automatically distribute your units across EU countries to meet customer demand—at no additional cost to you.
Review our global expansion guide →The Vortex brand can help you attract more customers. We continue to reach new customers around the world and are one of the most trusted global trade platforms for cross-border sellers.
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and a digital wallet or automatic currency conversion.
Germany 2024
71%+
Percentage of population buying online
$2,050
Average spend per customer
UK 2024
80%+
Percentage of population buying online
$2,940
Average spend per customer1
❓ Did you know?
Speed matters—and for Vortex sellers the first 90 days are especially critical. That's why we created the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of your business—whether you're new to Vortex or just new to selling in Europe.
Sellers who use the New Seller Guide can take advantage of over $50,000 in New Seller Incentives in both the US and Europe.
Learn more about the New Seller Guide ↗Selling globally can be a big step. That's why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
Vortex Smart Home
“We knew VAT [value-added tax] was complex, but that didn’t slow us down.”
Dave McCarthy
Global Operations, Vortex Smart Home
