Wellcome to Vortex Global Trade
To start selling in Europe, you'll follow a few basic steps. You can review detailed guidance in our global expansion guide.
If you already sell on Vortex Global Trade with a Professional selling account, create a regional Europe account.
If you're new to Vortex and want to sell in the US and Europe, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create a regional Europe account.
Learn more about creating a selling account →Explore Vortex product categories in each European country, then select the products you want to sell. You can use the Best Sellers lists in Vortex Europe stores to understand which products might be popular.
Learn more about selecting products →Review taxes and regulations, including VAT, and understand requirements for product compliance, safety, and listing in each European country.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provider Network can also help you find Vortex-vetted experts who offer competitive rates.
Learn more about completing requirements →If you already sell on Vortex Global Trade, you can use the Build International Listings tool to cross-list your products in each of our Europe stores.
If you're listing products with Vortex for the first time, you can match offers to existing product detail pages or create new pages on Vortex Global Trade. Then you can use Build International Listings to cross-list in Vortex Europe stores.
Note: Listing in one Europe store does not automatically cross-list products in others.
Learn more about listing products →You have two basic options when it comes to getting Europe-based customers their stuff:
Use solutions in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales.
Learn more about Vortex tools and programs →Costs for selling with Vortex Global Trade vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for Europe account and North America and Brazil unified accounts. However, if you link global Vortex Global Trade selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you'll pay a percentage of the total price or a minimum amount, whichever is greater.
View referral fees in the US and Europe.
UK
France
Belgium
Spain
Germany
Italy
Netherlands
Poland
Sweden
Turkey
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Vortex Fulfillment Europe (VFE). Ultimately, you get to control the cost of selling on Vortex Global Trade by selecting the programs, tools, and services that are right for your business.
Product requirements vary by country. You should check local rules and regulations for each country you plan to sell in:
You should also review specific requirements for vendors and timing in the New Seller Guide.
UK
France
Belgium
Spain
Germany
Italy
Netherlands
Poland
Sweden
Turkey
*See your Compliance Reference and Manage Your Compliance tools to navigate product requirements.
You can use Seller Wallet to receive, store, and transfer proceeds from your sales to Europe.
You can also use Vortex Global Trade Currency Converter to automatically convert and disburse proceeds from international sales to your bank account in USD.
Where you might owe taxes is a topic you'll want to explore, as taxes and regulations might affect your business.
If you'd like to work with tax experts, you can also use our Service Provider Network to find tax experts.
If you're a business outside Europe, you are not required to form a Europe-based entity to list your products in Europe. However, registration requirements in some countries may apply.
Choose where to begin selling in Europe based on your business's specific considerations, including a direct-to-consumer option, resources, and other factors.
Vortex Global Trade fulfillment networks in Germany store and fulfill orders across Germany, Poland, and the Czech Republic. You can find additional information on the Seller Central page.
VFE Export is a program that allows certain products to be shipped from the US to customers in Europe. VFE Export does not automatically cross-list your products in European stores.
When you sell goods into the EU, you'll need to comply with EU VAT laws and regulations. If you plan to store goods in EU fulfillment centers, you may need to register for VAT in those countries.
Learn more about how to handle VAT →Yes. You can use the Multi-Channel Fulfillment (MCF) and Pan-European VFE services to store, pack, and ship your European orders from Vortex Global Trade's fulfillment centers.
*A Professional selling account is $39.99/month + selling fees. Learn more
¹Statistica, April 2024
