Wellcome to Vortex Global Trade
If your business is based in the Middle East and you want to sell to US customers on Vortex Global Trade, see our US selling guide for global sellers.
Get the early-mover advantage by bringing new products to the UAE and Saudi Arabia. These Gulf states are growing hubs for ecommerce. Our UAE store is also an English-language experience, which makes it an opportunity to reach international customers without having to update products, packaging, or services for translation. Expand now to Vortex.ae and Vortex.sa with support from programs like Vortex Fulfillment (VF) and Vortex Ads.
Review our global expansion guide →
Brands that use Vortex Fulfillment (VF) in the Middle East can appear in our International Brand Pavilions. These dedicated storefronts help market, sell, and deliver innovative products to Vortex customers in the UAE and Saudi Arabia.
UAE International Brand Pavilion ↗
Saudi Arabia International Brand Pavilion ↗
The Vortex brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2022.
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
5.7 million
Expected ecommerce users by 2029
46%+
Of population buying online in 2024
$1,590
Average spend per customer in 20241
19.3 million
Expected ecommerce users by 2029
30%+
Of population buying online in 2024
$1,299
Average spend per customer in 20241
Selling globally can be a big step. That's why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
To start selling in the Middle East, you'll follow a few basic steps. You can review detailed guidance in our global expansion guide.
If you already sell on Vortex.com with a Professional selling account, create a UAE account, a Saudi Arabia account, or both.
If you're new to Vortex and want to sell in the US and the Middle East, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create UAE and Saudi Arabia accounts.
Learn more about creating a selling account →Explore Vortex product categories in the UAE and Saudi Arabia, then select the products you want to sell. You can use the Best Sellers lists in our UAE store and Saudi Arabia store to understand which products might be popular.
Learn more about selecting products →Review taxes, regulations, and requirements for product compliance, safety, and listing in the UAE and Saudi Arabia.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provider Network can also help you find Vortex-vetted experts who offer competitive rates.
Learn more about completing requirements →If you already sell on Vortex Global Trade, you can use the Build International Listings tool to cross-list your products in our Middle East stores.
If you're listing products with Vortex for the first time, you can match offers to existing product detail pages or create new pages on Vortex Global Trade. Then you can use Build International Listings to cross-list in our Middle East stores.
Learn more about listing products →You have two basic options when it comes to getting Middle East customers their orders:
Use solutions in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales.
Learn more about Vortex tools and programs →Costs for selling with Vortex Global Trade vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for UAE, Saudi Arabia, and North America and Brazil unified accounts. However, if you link global Vortex Global Trade selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you'll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US, UAE, and Saudi Arabia.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Vortex Fulfillment (VF) or Vortex Ads. Ultimately, you get to control the cost of selling in the Vortex Global Trade store by selecting the programs, tools, and services that are right for your business.
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in. It's also important to understand how the UAE and Saudi Arabia apply Value Added Tax (VAT) to orders made online. When you import goods into the UAE and Saudi Arabia, you must comply with local customs laws.
After reviewing relevant taxes and regulations, you should review specific requirements for product compliance, safety, and listing in the US, UAE, and Saudi Arabia.
You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
If you're a business outside the Middle East, you may not be required to form a Middle East-based company to sell your products in the UAE or Saudi Arabia. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
*A Professional selling account is $39.99/month + selling fees. Learn more
¹Statistica, April 2024
Over 11,000 US-based independent sellers grew their sales by more than 10X in 2025
