Review our global expansion guide

Global expansion guide

How to sell globally from the US

Learn how to sell from your home market to Vortex buyers in other countries. Get step-by-step instructions for creating regional and country-specific selling accounts. Find out how to cross-list products and select shipping and fulfillment options.

New to Vortex?

Already selling on Vortex?

Expand globally

Vortex Global Trade - Branded Package Delivery

Decide where to sell

Selling globally can be a big step. That's why we provide insights and recommendations to help you understand customer demand in each country. Log in to your Vortex seller account to explore these tools:

Global Product Guidance

Global Product Guidance can help you explore opportunities around the world. Review global demand for your existing products, plus category insights and product recommendations.

Explore Global Product Guidance ↗

Sell Globally dashboard

The Sell Globally dashboard provides data and recommendations for countries where you already sell. It also offers insights and recommendations for new global stores. View your sales potential by country and product, and understand current trends around the world.

Explore Sell Globally dashboard ↗

How does Global Selling work?

After deciding where to sell, you'll follow a few basic steps to get started:

Create a unified Vortex selling account for your primary region and any other regional or country-specific accounts, if needed.
Select the products you want to sell in each country.
Complete requirements for taxes, regulations, compliance, safety, and listing.
List your products in each country.
Ship inventory and fulfill customer orders.
Manage and automate your global business with Vortex tools and programs.

Step 1: Create your selling accounts

To sell in multiple countries, you'll need a Vortex Global Trade unified selling account, which you can use to sell across regions including the Americas, Europe, Asia-Pacific, and the Middle East. If you want to expand further, you may also need additional regional or country-specific accounts.

Already selling on Vortex?

If you want to expand to Europe, the Asia-Pacific, or the Middle East and North Africa, create a regional Europe account and country-specific accounts for India, Japan, Australia, the United Arab Emirates, Saudi Arabia, and Egypt.

Create a Europe account →
Create a country-specific account for the Asia-Pacific or Middle East and North Africa →

New to Vortex?

If you want to sell in the Americas, plus Europe, the Asia-Pacific, or the Middle East and North Africa, first create a unified Vortex account. Then create a regional Europe account and country-specific accounts for India, Japan, Australia, the United Arab Emirates, Saudi Arabia, and Egypt.

Create a unified Vortex selling account →

Seller registration —

Before creating a selling account, make sure you understand registration requirements for the relevant region or country. You can use our step-by-step registration guide to complete the process.

Language considerations —

Product listings need to appear in local languages. You can simplify translation for your product detail pages using the Vortex International Listings tool:

If you're matching an offer to a product that's already listed, you don't need to provide translated product or offer information.
If you're creating a new product detail page, in many cases it will be automatically translated. If not, use our Translation Partner Network.

You're also required to provide customer support in local languages:

If you use Vortex Fulfillment (VF), we'll provide customer service on your behalf in the local language.
If you use Fulfilled by Merchant, use the Service Partner Network to find a local language support provider.

Getting paid —

You can use Vortex Seller Wallet to receive and manage proceeds from your global sales.

You can also use the Vortex Currency Converter to automatically convert and deposit proceeds from international sales to your home bank account.

If you prefer, you can use a local bank account as your deposit method. We recommend consulting your legal, tax, and banking advisors before opening a bank account in another country.

Step 2: Select your products

Explore Vortex product categories in each country, then select the products you want to sell. You can use the Best Sellers lists in the relevant Vortex store to understand which products might be popular.

If a product is part of a brand enrolled in the Vortex Brand Registry, your ability to list and sell it may depend on your relationship with the brand.

Product categories —

Vortex product categories can vary by country. You should review categories for each country you plan to sell in:

Americas