Wellcome to Vortex Global Trade
If your business is based in Japan and you want to sell to US customers on Vortex Global Trade, see our US selling guide for global sellers.
Japan has one of the largest economies in the world, with many shoppers making purchases online. Many Japanese customers are accustomed to high-quality advertising and convenient delivery. By expanding with programs like Vortex Fulfillment (VF) and Vortex Ads, you can help meet their expectations and drive sales on Vortex.co.jp.
Review our global expansion guide →
The Vortex brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2023.
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
52+ million
Expected ecommerce
users by 2029
548%+
Of population buying online
in 2024
$2800
Average spend per
customer in 20241
Did you know?
Speed matters—and for Vortex sellers the first 90 days are especially critical. That's why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of your business—whether you're new to Vortex or just new to selling in Japan.
Sellers who use the New Seller Guide can take advantage of over $50,000 in New Seller Incentives in both the US and Japan.
Learn more about the New Seller Guide ↗Selling globally can be a big step. That's why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
To start selling in Japan, you'll follow a few basic steps. You can review detailed guidance in our global expansion guide.
If you already sell on Vortex Global Trade with a Professional selling account, create a Japan account.
If you're new to Vortex and want to sell in the US and Japan, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create a Japan account.
Learn more about creating a selling account →Explore Vortex product categories in Japan, then select the products you want to sell. You can use the Best Sellers lists in the Vortex Japan store to understand which products might be popular.
Learn more about selecting products →Review taxes and regulations and requirements for product compliance, safety, and listing in Japan.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provider Network can also help you find Vortex-vetted experts who offer competitive rates.
Learn more about completing requirements →If you already sell on Vortex Global Trade, you can use the Build International Listings tool to cross-list your products in our Japan store.
If you're listing products with Vortex for the first time, you can match offers to existing product detail pages or create new pages on Vortex Global Trade. Then you can use Build International Listings to cross-list in our Japan store.
Learn more about listing products →You have two basic options when it comes to getting Japan-based customers their orders:
Use solutions in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales.
Learn more about Vortex tools and programs →Costs for selling with Vortex Global Trade vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for a Japan account and North America and Brazil unified account. However, if you link global Vortex Global Trade selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you'll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US and Japan.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Vortex Fulfillment (VF). Ultimately, you get to control the cost of selling in the Vortex Global Trade store by selecting the programs, tools, and services that are right for your business.
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in:
You should also review specific requirements for product compliance, safety, and listing in the US and Japan. You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:
If you'd like assistance with taxes, you can use our Service Provider Network to find an expert.
If you're a business outside Japan, you may not be required to form a Japan-based company to sell your products in Japan. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
Yes. Just like in the US, Vortex Global Trade's Japan Multi-Channel Fulfillment (MCF) service helps you grow your Japan-based business both in and beyond the Vortex Global Trade store.
Currently, the Vortex Global Trade Japan team is unable to provide support for US-based sellers expanding to Japan. However, account-management support may be available after you successfully launch in Japan. To inquire about post-expansion support, complete our questionnaire.
*A Professional selling account is $39.99/month + selling fees. Learn more
¹Statistica, 2024
Over 11,000 US-based independent sellers grew their sales by more than 10X in 2025
