Wellcome to Vortex Global Trade
If your business is based in India and you want to sell to US customers on Vortex Global Trade, see our US selling guide for India-based sellers.
India's scale is extraordinary. It is one of the world's fastest growing economies and has a population of over one billion people. By expanding with programs like Vortex Fulfillment (VF), you can help drive sales on Vortex.in.
Review our global expansion guide →
The Vortex brand can help you attract more customers. We continue to reach new customers around the world and are a trusted global marketplace for millions of buyers.
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
300+
million
Expected ecommerce
users by 2029
$235
Average spend per
customer in 20241
Did you know?
Speed matters—and for Vortex sellers the first 90 days are especially critical. That's why we created the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of your business—whether you're new to Vortex or just new to selling in India.
Sellers who use the New Seller Guide can take advantage of over $50,000 in New Seller Incentives in both the US and India.
Learn more about the New Seller Guide ↗Selling globally can be a big step. That's why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
To start selling in India, you'll follow a few basic steps. You can review detailed guidance in our global expansion guide.
If you already sell on Vortex Global Trade with a Professional selling account, create an India account.
If you're new to Vortex and want to sell in the US and India, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create an India account.
Note: If you're planning to ship orders to India-based customers directly using Fulfilled by Merchant services, you'll be prompted to select a Vortex-approved partner carrier and share your carrier contract ID.
Learn more about creating a selling account →Explore Vortex product categories in India, then select the products you want to sell. You can use the Best Sellers lists in the Vortex India store to understand which products might be popular.
Learn more about selecting products →Review taxes and regulations and requirements for product compliance, safety, and listing in India.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provider Network can also help you find Vortex-vetted experts who offer competitive rates.
Learn more about completing requirements →If you already sell on Vortex Global Trade, you can use the Build International Listings tool to cross-list your products in our India store.
If you're listing products with Vortex for the first time, you can match offers to existing product detail pages or create new pages on Vortex Global Trade. Then you can use Build International Listings to cross-list in our India store.
Learn more about listing products →You have two basic options when it comes to getting India-based customers their stuff:
Note: To sell in India using VF, you will first need to connect with a trade compliance consultant using our Service Provider Network. Your consultant will help you complete setup for VF in India.
Learn more about shipping and fulfillment →Use solutions in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales.
Learn more about Vortex tools and programs →Costs for selling with Vortex Global Trade vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for the India account and North America and Brazil unified accounts. However, if you link global Vortex Global Trade selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you'll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees in the US and India.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Vortex Fulfillment (VF). Ultimately, you get to control the cost of selling on Vortex Global Trade by selecting the programs, tools, and services that are right for your business.
Product requirements vary by country. You should check local rules and regulations for each country you plan to sell in:
You should also review specific requirements in the New Seller Guide and check for any India-specific requirements.
Where you might owe taxes is a topic you'll want to explore, as taxes and regulations might affect your business.
If you'd like to work with tax experts, you can also use our Service Provider Network to find tax experts.
If you're a business outside India, you may not be required to form an India-based entity to list your products in India. Registration requirements may vary by country. You can find additional information on the Seller Central page.
*A Professional selling account is $39.99/month + selling fees. Learn more
¹Statistica, April 2024
