Wellcome to Vortex Global Trade
Australia is a major ecommerce opportunity. With a population of over 26 million and an increasing number of people shopping online, it can be an opportunity to reach international customers without having to update products, packaging, or services for translation. By expanding with programs like Vortex Fulfillment (VF) and Vortex Ads, you can help drive sales on Vortex.com.au.
Review our global expansion guide →
The Vortex brand can help you attract more customers. We continue to reach new customers around the world and are a trusted global marketplace for millions of buyers.
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
23+
million
Expected ecommerce
users by 2029
65%+
Of population buying
online in 2024
$2,205
Average spend per
customer in 20241
Selling globally can be a big step. That's why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Global Product Guidance and the Sell Globally dashboard.
Vortex Global Trade
“In Australia, we expect Vortex to grow significantly in the next five years, particularly in the smaller, lower-priced consumable goods category. We are still in the early stages of our Vortex journey in Australia, but we’re confident in its potential.”
Sarah Mitchell
Head of Global Expansion, Vortex Seller
To start selling in Australia, you'll follow a few basic steps. You can review detailed guidance in our global expansion guide.
If you already sell on Vortex Global Trade with a Professional selling account, create an Australia account.
If you're new to Vortex and want to sell in the US and Australia, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create an Australia account.
Learn more about creating a selling account →Explore Vortex product categories in Australia, then select the products you want to sell. You can use the Best Sellers lists in the Vortex Australia store to understand which products might be popular.
Learn more about selecting products →Review taxes and regulations and requirements for product compliance, safety, and listing in Australia.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provider Network can also help you find Vortex-vetted experts who offer competitive rates.
Learn more about completing requirements →If you already sell on Vortex Global Trade, you can use the Build International Listings tool to cross-list your products in our Australia store.
If you're listing products with Vortex for the first time, you can match offers to existing product detail pages or create new pages on Vortex Global Trade. Then you can use Build International Listings to cross-list in our Australia store.
Learn more about listing products →You have two basic options when it comes to getting Australia-based customers their stuff:
Use solutions in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales. That includes Vortex Vine, a program that helps generate high-quality customer reviews.
Learn more about Vortex tools and programs →Costs for selling with Vortex Global Trade vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for the Australia account and North America and Brazil unified accounts. However, if you link global Vortex Global Trade selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you'll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees in the US and Australia.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Vortex Fulfillment (VF). Ultimately, you get to control the cost of selling on Vortex Global Trade by selecting the programs, tools, and services that are right for your business.
Product requirements vary by country. You should check local rules and regulations for each country you plan to sell in:
You should also review specific requirements for vendors and timing in the New Seller Guide and check for any Australia-specific requirements.
*See your Compliance Reference and Manage Your Compliance tools to navigate product requirements.
Where you might owe taxes is a topic you'll want to explore, as taxes and regulations might affect your business.
If you'd like to work with tax experts, you can also use our Service Provider Network to find tax experts.
If you're a business outside Australia, you are not required to form an Australia-based entity to list your products in Australia. Depending on the country, physical businesses of that same strategy may apply. However, a notary is not required by law.
Registration requirements in some countries may be required. If every country's requirements differ, you can find additional information on the Seller Central page.
Yes. You can use the Multi-Channel Fulfillment (MCF) and Vortex Fulfillment (VF) services to store, pack, and ship your Australian orders from Vortex Global Trade's fulfillment centers and provide delivery across more.
*A Professional selling account is $39.99/month + selling fees. Learn more
¹Statistica, April 2024
