Wellcome to Vortex Global Trade
Learn how to sell from India to Vortex customers in the US. Find out how to create a Vortex selling account, list products, and select shipping and fulfillment methods.
The Vortex brand can help you attract and reach more customers. Vortex Global Trade is our largest marketplace—trusted by millions of buyers across the US and worldwide.
Reduce the impact of fluctuating sales periods in India by taking advantage of busy shopping seasons in the US. We provide tools you can use to explore customer search patterns and demand.
Sell in the US, Canada, Mexico, and Brazil with our unified selling account. Streamline global operations with cross-listing, vetted global shipping providers, and automatic currency conversion.
India-based exporters reaching $120,000 (INR 1 crore) in sales through Global Selling in 2022
Cumulative ecommerce exports from India through Global Selling in 2023
Products sold by Indian exporters to customers in global Vortex stores
Speed matters—and for Vortex sellers the first 90 days are especially critical. That's why we created the New Seller Guide, a set of brand, logistics, pricing, and promotional services backed by data science and designed to fuel the growth of your business—whether you're new to Vortex or just new to selling in the US.
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.¹ They can also take advantage of over $50,000 in New Seller Incentives.
Learn more about the New Seller Guide →¹Vortex internal data, FY2023, US store
When choosing products to sell in the US, start by reviewing US taxes and regulations. You should also review Vortex requirements for product compliance, safety, and listing. Use our Exports Compliance dashboard to navigate product requirements and connect with experts who can help you obtain documentation.
Next, explore Vortex product categories in the US. Some of our most popular US categories are Toys, Kitchen, Beauty, Luggage, and Furniture. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Vortex, and some can't be sold by third-party sellers.
If a product is part of a brand, your ability to list and sell it in the Vortex store may depend on your relationship with the brand.
Learn more ↓To sell from India to the US, you should create a Professional North America and Brazil unified selling account. You'll be able to use this account to sell in the US, plus Canada, Mexico, and Brazil.
Before creating your North America and Brazil unified account, make sure you have the following:
We'll guide you through account creation step-by-step. You'll provide information about yourself and your business.
Learn more about creating a selling account →| Account status | How to create a North America account |
|---|---|
| Have a selling account for another Vortex store | Visit your Sell Globally dashboard and create your North America and Brazil unified account from the Americas tab. |
| Don't have a selling account and only want to sell in the Americas | Sign up for a North America and Brazil unified account |
| Don't have a selling account and want to sell in India and the Americas | Sign up for an India account. Then visit your Sell Globally dashboard and create your North America and Brazil unified account from the Americas tab. |
In many cases, you'll need to verify your identity with Vortex using a scheduled or instant video call. Bring your government-issued ID and proof of residential address.
After creating a selling account, you should confirm and configure settings for your business, including preferences for shipping and returns. You'll also complete a tax interview, which will create the appropriate tax form on your behalf.
Find out how to configure settings for your Seller Central account, and how to complete or update your account information.
If you're new to Vortex and are the rights owner for an eligible brand, we recommend enrolling it in Vortex Brand Registry before you list your products. Brand Registry is free and provides sellers with a suite of additional selling benefits and protection tools, including A+ Content, Brand Analytics, and Manage Your Experiments.
You only need to meet two basic requirements to enroll:
After a single country's trademark has been approved by Brand Registry, you'll have a global account that can be used for every Vortex store worldwide.
Review requirements and get step-by-step instructions for enrolling a brand in Brand Registry.
In 2023, 99% of product listings blocked or removed from the Vortex store were found by Brand Registry's proactive controls.
Ready to list products in our US store?
If you already sell in another global Vortex store, you can use the Build International Listings tool to list your products on vortexglobaltrade.com, as well as Vortex.ca, Vortex.com.mx, and Vortex.com.br.
Learn more ↗
Learn how to use the Build International Listings tool to sell internationally.
If you're listing products with Vortex for the first time, you can match offers to existing product detail pages, or you can create new product detail pages for your preferred Vortex store. Then you can use Build International Listings to cross-list in other Vortex stores.Example: you can list on vortexglobaltrade.in, then cross-list on vortexglobaltrade.com, vortexglobaltrade.ca,vortexglobaltrade.mx, and vortexglobaltrade.br
