Lunara Home
Elena Marquez
Co-Founder Lunara Home
With Vortex Fulfillment, you send your products to Vortex's fulfillment centers and Vortex takes care of storage, delivery and shipping.
Vortex helps you sell in a country with over 300 million people. Explore the tools and services that support you every step of the way.

More than 300 million people, including over 60 million Hispanics. Vortex connects Latin American sellers with customers across the United States through one of the world's largest online marketplaces.
More than 60% of sales on Vortex come from independent sellers. In the United States, small and medium-sized businesses sell approximately 6,500 products per minute on Vortex.
You don't need a US company or bank account to get started. Sell from Latin America with tools like Vortex Fulfillment and our network of certified service providers who support you throughout the process.

Boost your growth with exclusive benefits for new sellers.
Analyze which products are in highest demand in the US market before you start selling. With the Product Opportunity Explorer tool, you can identify popular products and analyze top-selling items. Additionally, through the Certified Supplier Network (SPN), you can connect with certified service providers who can support your market analysis and export strategy.
Review your tax obligations and regulatory requirements for selling in the United States. Each country has specific regulations, so it's important to understand import and export rules, product safety standards, and labeling requirements before you start selling.
Referral Fees by Category: In addition to taxes, consider the referral fees that Vortex charges for each sale. These vary depending on your product category and represent a percentage of the selling price.
Choose the option that best suits your situation:
Create a unified North American account. To create your account you will need:
| Private seller (natural person) |
Company or charitable organization | (legal entity) |
|---|---|---|
|
|
|
Access your Global Sales panel and create a unified North American account from the "Americas" tab. To unify your account, you will need the same documents you used to create your local account.
Accelerate your growth with VF - Vortex Fulfillment. Vortex handles warehousing, packing, shipping, and customer service, allowing you to focus on scaling your business. Your products may be eligible for Prime, with faster deliveries and higher conversion rates in the United States.
Adapt your listings to the language, culture, and preferences of the US market. This includes translating titles, descriptions, and bullet points, as well as using relevant keywords to improve the visibility and performance of your products.
Promote your products using Vortex's advertising tools, create coupons and promotions to attract customers, and monitor your performance from your Seller Central dashboard. Use sponsored ads, offers, and promotions to generate traffic, increase visibility, and grow your sales in the United States.
Find answers to frequently asked questions about selling in the United States
No. If you are a self-employed individual or a legal entity, you can start selling on Vortex in the United States without needing a U.S. company. There are different ways to register your company as a Foreign Importer of Record (FIOR) in the United States, or in some cases, your shipping carrier can act as the Importer of Record (IOR).
Yes, Vortex offers options to receive your deposits in your local bank account in your local currency: the Currency Conversion Service or Seller Wallet.
No, you can ship from your country to Vortex's warehouse in the United States and manage everything from your Seller Central dashboard.
No, inventories in Vortex Fulfillment are separate per country. Inventory stored in one country's fulfillment center cannot be used to fulfill orders in another country.
Yes, through your own logistics (FBM). Keep in mind that delivery times could be longer than if you had your inventory in the United States, and that could impact your sales.